A high level of brand authenticity leads to measurable improvements in economic and behavioural indicators. It enhances the brand image, strengthens customer trust and increases purchase intent. Authentic brands promote deeper customer loyalty and support long-term brand loyalty.

Increase the authenticity of your brand by ensuring consistency in your brand message and behaviour across all touchpoints. Avoid opportunistic decisions that deviate from your identity. Focus on transparent communication and actively interact with your customers to foster genuine connections.

The two main factors are integrity and originality. Integrity requires a consistent match between brand values and behaviour, while originality means that a brand is characterised by its own identity and does not imitate other role models.

The IBBA scale is an empirically tested tool that evaluates brands on the basis of 14 indicators. It measures how well the brand identity matches actual behaviour and provides reliable indications of brand image, trust and purchase intent. This enables companies to derive concrete measures to strengthen their authenticity.

Humanistic marketing places human values and needs at the centre of marketing strategies. It emphasises that consumers are emotional and social beings who seek authentic relationships with brands. This approach fosters trust, loyalty and differentiates your brand from the competition by building deeper emotional connections.

The time it takes to set up an online shop with Shopify can vary depending on the complexity and scope of the shop. In principle, you can set up a simple shop in just a few days. However, if you need special customisations, extensive product catalogues or complex integrations, the setup may take longer. Our team is on hand to speed up the process and ensure that your shop is created exactly as you want it.

Shopify offers different pricing plans that vary depending on the features and support you need. The cost depends on your chosen plan and any additional features or apps. We will be happy to advise you on the best options for your business and help you choose the right plan.

Yes, we offer comprehensive support when using Shopify. Our team will help you set up your online shop, answer technical questions and provide ongoing support to ensure your shop runs smoothly and meets your business goals.

To use Shopify for your business, you can register with Shopify and create an online shop. You can choose from various design templates, add your products and configure payment and shipping options. Our agency can help you customise Shopify to meet your specific requirements.

Shopify is characterised by its user-friendliness, flexibility and extensive functions. It offers customisable design templates, a variety of payment options and powerful marketing tools. In addition, Shopify's continuous development and support ensures that the platform is always up to date.

Google Looker Studio supports a variety of data sources, including Google products such as Google Analytics, Google Ads and Google Sheets, as well as external data sources such as SQL databases, BigQuery, and various third-party APIs. This enables centralised and comprehensive data analysis by combining data from different sources.

Google Looker Studio provides robust security measures to ensure the integrity and confidentiality of data. Data is protected by Google Cloud security protocols that include strong access controls, encryption in transit and at rest, and regular security updates. The platform also makes it possible to manage access permissions and grant only authorised users access to the data and reports.

Google Looker Studio offers several advantages, including a user-friendly drag-and-drop interface that enables professional reports even without prior technical knowledge. It is free of charge and offers a high degree of flexibility in the customisation of dashboards and visualisations. Seamless integration with Google products and other data sources ensures data integrity and real-time updates, making it a scalable solution for organisations of any size.

Google Looker Studio improves data analysis by providing real-time insights and interactive dashboards that allow data to be visualised quickly and accurately. With its powerful data integration capabilities and user-friendly interface, companies can make data-based decisions more effectively by clearly identifying and analysing trends and KPIs.

AI is expected to automate certain areas of work, while at the same time creating new job opportunities in the development, maintenance and improvement of AI-based systems. This raises the question of how to train and qualify the labour force for these changes.