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Kochpedia is a comprehensive nutritional encyclopaedia that provides detailed information on nutritional values, dietary recommendations and other relevant nutritional topics. It is a valuable resource to learn more about healthy eating and ingredients and improve your cooking skills.

On Kochgourmet you will find a comprehensive selection of recipes that cover all culinary wishes. These range from current food trends and themed cooking ideas to authentic dishes from different national cuisines, so there is a suitable dish for every occasion.

Kochgourmet is a comprehensive platform for cooking enthusiasts that offers a wide range of recipes, step-by-step instructions, a nutritional encyclopaedia (Kochpedia), a restaurant search function (Gusto Tempel), a magazine with exciting reports and valuable tips & tricks for everyday cooking. The aim is to create a creative and inspiring environment in which the art of cooking is celebrated.

Digitalisation is influencing numerous areas, including energy, agriculture, consumption and water management. It ensures more efficient production processes, promotes sustainable consumption, improves water management and optimises the use of renewable energies.

Companies that integrate sustainability into their digital transformation attract talent that appreciates environmental and social values. They promote a working environment that creates meaning and strengthens intrinsic motivation, which supports a company's long-term adaptability and innovative strength.

Digitalisation enables a more resource-efficient circular economy. Intelligent sensors are improving waste separation, recycling processes are becoming more efficient and products can increasingly be used based on usage rather than ownership.

Sustainability offers companies a design framework that ensures that digital innovations take environmental and social goals into account. This approach can open up new business areas and motivate employees, as it gives digitalisation a clear purpose and overcomes cultural resistance.

The digital transformation contributes to greater sustainability through smart technologies. It enables more efficient use of energy and resources, supports the use of renewable energies and helps to reduce CO2 emissions. It also facilitates circular economy models and sustainable consumption patterns.

A high level of brand authenticity leads to measurable improvements in economic and behavioural indicators. It enhances the brand image, strengthens customer trust and increases purchase intent. Authentic brands promote deeper customer loyalty and support long-term brand loyalty.

Increase the authenticity of your brand by ensuring consistency in your brand message and behaviour across all touchpoints. Avoid opportunistic decisions that deviate from your identity. Focus on transparent communication and actively interact with your customers to foster genuine connections.

The two main factors are integrity and originality. Integrity requires a consistent match between brand values and behaviour, while originality means that a brand is characterised by its own identity and does not imitate other role models.

The IBBA scale is an empirically tested tool that evaluates brands on the basis of 14 indicators. It measures how well the brand identity matches actual behaviour and provides reliable indications of brand image, trust and purchase intent. This enables companies to derive concrete measures to strengthen their authenticity.

Humanistic marketing places human values and needs at the centre of marketing strategies. It emphasises that consumers are emotional and social beings who seek authentic relationships with brands. This approach fosters trust, loyalty and differentiates your brand from the competition by building deeper emotional connections.

neusta webservices focuses on partnership-based and transparent collaboration. The company is involved in every project phase, offers continuous advice and develops solutions that are tailored to the individual needs of its customers.