The new interactive features bring the platform to life and offer users an engaging experience. They encourage active engagement with the content and create a stronger connection to the brand by combining information and entertainment.

The user-friendly interface ensures that users return regularly and intensify their interactions with the platform. The ease of use leads to greater loyalty to the brand and promotes long-term use.

Thanks to the optimised structure, customers can find the information and offers they are looking for more quickly, which leads to a better user experience and higher customer satisfaction.

The new design strengthens the brand identity by conveying a modern and uniform appearance. This increases the recognisability of the brand and communicates TopCC's values more clearly.

The relaunch aims to strengthen TopCC's brand identity, improve user-friendliness and more clearly emphasise the wide range of products and attractive promotions.

WordPress is ideal for smaller websites or blogs. It is easy to use, offers numerous plugins and is particularly budget-friendly.

A headless CMS such as Storyblok is useful if you want to use modern front-ends or display content across multiple channels (omnichannel).

TYPO3 impresses with its high level of security, scalability and multilingualism. It is ideal for large platforms with complex workflows.

Pimcore is particularly suitable for data-intensive projects or those with many digital assets, as it combines CMS, DAM and PIM functionalities.

Consider aspects such as scalability, security, user-friendliness, budget and the long-term requirements of your project.

As machine learning progresses, conversational AI will become increasingly natural in its interactions and will also be able to resolve more complex issues. It is to be expected that the technology will increasingly behave like a real dialogue partner and make customer communication even more personal and effective.

Yes, companies must ensure that all data collected is processed and protected securely. Data protection and transparency are crucial to maintaining customer trust and complying with legal requirements.

Conversational AI kann auf Basis von Kundendaten Muster erkennen und spezifische Vorlieben oder Anliegen berücksichtigen. Dadurch sind maßgeschneiderte Antworten und Empfehlungen möglich, die auf die individuellen Bedürfnisse jedes Kunden eingehen.

Chatbots and conversational AI improve customer communication by offering fast responses, round-the-clock availability and high scalability. This increases customer satisfaction, saves costs and allows thousands of enquiries to be processed simultaneously.

Chatbots are simple programmes that can give predefined answers to typical questions. Conversational AI, on the other hand, uses advanced technologies such as machine learning and natural language processing (NLP) to conduct more complex and dynamic dialogues that look like real conversations.