Digital Trade Fair Stand
A virtual trade fair stand or showroom allows the presentation of products, services or information by means of templates, videos, 360° product presentations, live chats, appointments and much more. Different constellations of interactions can be put together, depending on the requirements.
The Advantages of a Virtual Stand/Showroom are:
- The low costs in contrast to stand construction
- Always available 24/7, regardless of the time
- Each individual customer can be dealt with more specifically
- Acquisition of new customers, as extensive territory can be covered
- Location-independent, worldwide
- Convenient and efficient
- Easy to integrate into the digital transformation
- Possibility to analyse the flow of visitors
- No personnel costs during the trade fair
- No inconvenient travel for visitors/customers/distributors
- Integration with social media
- Integration of lead generation tool
- Very flexible
At a digital trade fair, we distinguish between the following categories:
Virtual tour of the fair: Animation of a trade fair stand with virtual tour through the stand. Implementation of videos for products or further information within the virtual tour.
Virtual trade fair stand: Is identical to the analogue trade fair stand, just in the virtual world. Interaction and communication via implemented forms, live chat, bots or video tours.
Virtual in-house fair: Presenter guides visitors through the virtual stand via green screen or presents products via live video or on-demand.
Virtual seminar: Virtual seminar rooms for keynotes as webcasts, with group workrooms as conference rooms and further communication and interaction options.
Virtual fair: Serves as a platform between exhibitor and visitor and offers various virtual trade fair stands in one room where products and services can be offered.
