Addressing and retaining customers is becoming increasingly demanding. Powerful tools offer companies a practical way to support and optimise processes. Among other things, these tools can help companies to organise their marketing, sales and customer service processes more effectively. HubSpot offers such a solution. INSCRIPT has been a HubSpot partner since 2021. The platform offers numerous functions to increase efficiency, improve customer relationships and promote company growth. But what exactly is behind this versatile tool?

HubSpot offers a comprehensive suite of tools divided into six main areas: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. The Marketing Hub enables companies to generate leads and automate their marketing processes. By creating and distributing engaging content and utilising marketing automation features, they can interact effectively with potential customers. In the Sales Hub, the focus is on strengthening customer relationships and optimising the sales pipeline. Sales teams can manage potential customer contacts, identify sales opportunities and increase their productivity. The Service Hub aims to increase customer satisfaction through first-class support and efficient solutions. This can improve customer service and reduce the workload of support teams. In the Content Hub, content can be easily created, managed and distributed across the entire customer journey. By integrating content management systems and analysis tools, the success of the strategies can be measured and optimised. The Operations Hub offers advanced functions in the area of artificial intelligence (AI) and data management. The Commerce Hub is specially designed for companies in the B2B sector to increase sales and save time. It optimises online sales activities and provides extensive analysis functions.