Innerhofer in-house exhibition
We are pleased to give you an insight into an exciting project that we implemented in cooperation with our sister company fairplay. We were allowed to develop a holistic concept for our joint client Innerhofer for an in-house exhibition on the occasion of their 125th anniversary. In addition to classic exhibition stand construction work and the design of print media, this project also required an extensive landing page as well as comprehensive advertising. We are proud of the great result and the great cooperation with our client and our sister company.
125 years Innerhofer
125 years stand for continuity, quality and experience. Over the decades, Innerhofer has built a first-class reputation as a wholesaler in the fields of bathrooms and wellness, tiles and flooring, and indoor climate. This anniversary deserves a special celebration, and we were more than ready to create an unforgettable event. With 11 branches and showrooms, Innerhofer is strongly anchored in the South Tyrol and Trentino region and is the partner for all installers and architects in this region.
The preparations for the Innerhofer in-house exhibition started with the creation of a specially designed communication concept and ended in an impressive digital presence:
We also spared no effort in the analog area. We developed high-quality POS displays on which the flyers we designed were impressively presented. These displays served to draw attention to the upcoming in-house exhibition in advance and to convey information. For targeted distribution of the flyers, they were also placed in Innerhofer's showrooms.
In addition, we placed great emphasis on addressing the target groups personally. Installers, planners and architects received personal invitations to generate awareness within the industry. Innerhofer thus wanted to ensure that the core target group had the opportunity to experience the products and services first hand.
To extend the reach of Innerhofer's trade fair advertising, we also relied on targeted advertisements in relevant media. This enabled us to ensure that the message was widely distributed and that potential interested parties became aware of the in-house exhibition.
A complete success
The Innerhofer in-house exhibition was a complete success and we are proud to have been part of this project. We look forward to continuing to work together and making your next project a success as well. Visit Innerhofer to learn more and get inspired!