Newsletter Solution
Inxmail and Rapidmail are two of the most popular newsletter services; both of them are GDPR compliant but take different approaches. Rapidmail relies on a click-and-edit online application, similar to its US competitor, Mailchimp. With these tools, employees can usually get started without any prior knowledge. Inxmail, on the other hand, is a local PC software that must first be installed. As with Mailchimp, there is something similar to a click-and-edit editor, but with fewer features since the templates for Inxmail need to be developed in advance in line with the corporate design and can then only be selected and filled. The biggest difference, however, is in the interface API. The Inxmail API is one of the strongest on the market and can therefore be connected to all kinds of systems, while the connection options for Rapidmail are much more limited.
Rapidmail
Rapidmail is one of the most popular providers for newsletter creation in the mid-level professional sector. The simple click-and-edit operation grants your employees a quick start into the system, and that without thorough previous knowledge. Like Inxmail, Rapidmail also relies on a European location for data storage.
- Easy import and export of recipient data
- Uncomplicated / simple software
- Modern newsletter templates
- Analysis of important key figures (opening rate, clicks, unsubscribes, bounce rate, top 5 links, click map, end devices, origin, thresholds)
- Creation of segments
- Transactional e-mails
- Automated emails
- Generation of different recipient lists
- Create blacklist
- Test dispatch
- GDPR compliant
Inxmail
Inxmail is the high-level professional provider on the German market. Everything is possible, from CD-compliant newsletter dispatch using templates to API connection to an e-commerce or website system. In particular, the sub-domain used specifically for Inxmail offers advantages. Inxmail stores all data in a GDPR-compliant manner within Germany.
- Dispatch via subdomain
- List management
- Segmentation options
- Easy import and export of recipient data
- Target group for individual recipient language
- Customised solution
- Modern newsletter templates
- Marketing automation
- Own template language
- Flexible API interface
- Analysis of key figures (unsubscribe rate, bounce rate, conversion rate, effective click rate, click-through rate, mobile read rate, open rate, return on investment, social sharing rate, delivery rate.)
- Test dispatch
- GDPR compliant
