Rebranding Nachbaur Travel
The Nachbaur Reisen website shines in new splendor and sets new standards in terms of user experience. With a modern, intuitive design created by the interior and branding agency DERENKO in Vienna, we were able to extend the new interior design to the web. The revised website combines stylish aesthetics with maximum user-friendliness and turns every interaction into an experience. Clear structures, intuitive navigation and optimized menu navigation ensure that you can find exactly what you are looking for with just a few clicks - be it a dream trip, important information or personal advice.
With this rebranding, Nachbaur Reisen is taking a decisive step towards a uniform brand experience. Catalogs, billboards and digital platforms now speak a common design language. The new design picks up on the familiar elements of Nachbaur Reisen and transports them into the digital world: gentle animations, appealing imagery and modern typography create a harmonious atmosphere and accompany the user on their entire customer journey - this is demonstrated by the joint collaboration between DERENKO and INSCRIPT.
Thanks to innovative features, travel planning is even easier: interactive content inspires the next time-out, while an optimized search function and a clear booking route make the entire process convenient and efficient. Whether on a desktop, tablet or smartphone - the responsive design ensures a consistent user experience on all devices.
Why a well thought-out UX design makes the difference
A well thought-out, consistent web design with a clear focus on user needs is a decisive success factor for companies today. It not only optimizes interaction with the website, but also strengthens brand loyalty and ultimately increases the conversion rate. The redesign of Nachbaur Reisen's online presence impressively demonstrates how a well thought-out rebranding can raise the digital perception of a company to a new level and at the same time meet the expectations of modern travel customers. With this comprehensive new look, Nachbaur Reisen underlines its commitment to providing first-class service both online and offline.
Frequently Asked Questions
FAQ
The website was adapted to the new corporate design in order to appear more modern, dynamic and user-friendly, while retaining all the tried and tested functions.
A rebranding helps companies to present themselves in a modern and contemporary way, strengthen brand perception and stand out from the competition. It may be necessary to address new target groups, take account of technological developments or update the corporate image and make it appear fresher.
In addition to a new design with different fonts and small animations, the user interface has also been optimised. The blog has been given additional modules and the homepage has been slightly customised.
No, the extensive interfaces to travel providers remain unchanged so that bookings can still be made easily and seamlessly.
No, the entire corporate design has been renewed - including the catalogues and advertising boards, which now uniformly reflect the modern image.
