Ländle Website Relaunch
After almost 10 years of the existing Ländle.at website, the Ländle Qualitätsprodukte Marketing GmbH team decided at the end of 2020 to relaunch the somewhat outdated website in order to bring it visually in line with the quality standards they also apply to products from Vorarlberg. Particularly important in the course of the relaunch was the switch to a modern, clearly structured and friendly design, which also reflects the regionality through the captivating imagery.
The Ländle quality seal concept is all about regional organic quality and sustainability. It offers farmers and businesses from Vorarlberg an online and offline stage to promote their quality and quality seal products and to support regional suppliers.
Automation of the Display
One of the highlights of the site is the shopping guide, which is also linked to data records created with WordPress. The products are generated in a store system and we have improved the playout to the different pages through a highly automated coupling of the data sets and greatly reduced the effort for the editorial team. A deep integration and connection to the ERP system complete the project. This ensures that individual products and seals of approval can be mapped with the shopping guide.
The Added Value
In order to not only present to the user the numerous advantages of Ländle products and the high quality standards, as well as to strengthen the purchase from regional suppliers with regard to sustainability, the Ländle website also offers an extensive recipe database including an ingredient calculator to motivate people to try out new things.
