New Web Presence fot the Start of the Season
After the old website had become somewhat outdated, we started the relaunch of the SCRA website and the integrated web shop in 2021. Expectations were high again, as with the last relaunch we managed to land in second place after Red Bull in the ranking for the best football web shops in Austria. Therefore, we started a detailed conception process in which we fundamentally redefined the corporate design of the website and incorporated it directly into the web shop itself. After the successful finalisation of the concept, development began in the same year.
For the SCR Altach website, we relied on a highly integrated interface through which we obtain the player information automatically in addition to the general football news. The collected information is split into individual data sets in the TYPO3 backend and imported, thus helping to keep the general administration as lean as possible. Through the high level of automation of the site, we were also able to considerably improve the user experience. Through the regular football news, the user always discovers new content, which motivates the user to visit the website more often.
The new SCR Altach website is the best example that the website relaunch can have a very positive effect on user behavior and the popularity of one's own site and brand. Since the relaunch, the average number of hits on the scra.at website has increased by a factor of 5.
