Website relaunch of the international logistics expert
We had the pleasure of carrying out a comprehensive relaunch of the website for our client Gebrüder Weiss, the oldest logistics company in the world. The result is something to be proud of: The new website presents itself in a modern, fresh design and offers users numerous features and improvements to optimize the user experience.
The relaunch is an important step for the company to strengthen its position in the market and to face the challenges of the future. For this purpose, the most important customer touchpoints were revised to increase usability and overall customer satisfaction. The navigation of the website has been significantly simplified and the menu items have been simplified to enable users to find the information they are looking for more quickly and in a more targeted manner. In addition, the shipment search was integrated as a central element in the start area to ensure quick access to it.
Another highlight of the relaunch is the increased focus on the company's own imagery to strengthen its corporate brand identity and increase recognition. This measure passively supports the company in expanding its international identity and brand identification.
A further important topic was the strengthening and automation of marketing processes. To this end, Hubspot was integrated to take marketing automation to the next level. This makes it possible to offer personalized marketing campaigns that bring the company closer to its customers. For example, customers are addressed individually through name personalization and feel connected as a result.
The new Gebrüder Weiss website shows that the company is also a pioneer in the digital world. The relaunch is an important step in positioning the company in the competitive environment and facing the challenges of the future. The focus on personalized marketing and simplified navigation is a clear signal to customers that Gebrüder Weiss responds to their needs and offers them a seamless experience on the website.
The modern and uniform look allows the company to expand its presence in global markets and strengthen its position as an internationally operating logistics company. The new website elevates Gebrüder Weiss to an even higher international level, demonstrating its commitment to a successful future.
Overall, the new website is a successful example of constant adaptation to the needs of customers and the progress of technology. With the simplified navigation and personalized marketing, Gebrüder Weiss proves once again that they are always one step ahead and adapt to the needs of their customers in the best possible way.
