Website-Relaunch Zentralverband Spedition & Logistik
For the Zentralverband Spedition & Logistik, we were once again able to carry out the website relaunch. In addition to the usual requirements such as a modern web presence, responsive, compliant presentation and the latest security standards, the Rapidmail connection and data record distribution were particularly important.
Zeit gewinnen durch das richtige Verwaltungs-Management
The administration management is an often-underestimated time factor in the general administration of a website. Therefore, one of the most important steps at the beginning of the website relaunch is the clear definition of the system architecture. In the beginning, it is imperative to distinguish between simple information, which is only shown on one page, and information such as contact data, which is displayed on several pages. This forms the basis for centralising data or information in the backend. The best example of this is company news; this is usually posted on several pages and should therefore be recorded centrally in the TYPO3 backend to reduce the administrative effort. By entering the news as a data record only once in the backend, the content management team saves time in administration thanks to simple handling.
Less is More
In addition, the centralisation of data has a highly positive influence on Google's ranking. For Google, duplicate content has become a negative factor in the ranking. This fact is due, amongst other things, to the experiences and negative conspicuousness in the past. What was true back then (mention your keyword as often as possible to increase your Google ranking) is, unfortunately, no longer the case today. This is because Google now pays more and more attention to the overall content in its search engine ranking.
If the same content is displayed several times within a website, this is a negative sign for Google. However, as soon as the data is centralised and only exists once in the backend, this is a positive sign for Google, because it says that there are no content copies on the website. Furthermore, a Rapidmail connection was created to automatically import newsletter registrations into the newsletter system. Due to this automated process, the manual administration effort is avoided.
