Social Trends
In the dynamic world of social media, staying on top of the latest trends is crucial. The ability to identify and understand trends is therefore crucial for companies, influencers and anyone active in the digital landscape. Various factors play a key role in achieving your goals.
Platform operators, analytics tool providers and market research organisations regularly publish new studies and insights that provide valuable information about social media usage and trends. Take a look at some of the numerous optimisation options to achieve the desired goals and strengthen your own presence.
Artificial intelligence as a practical tool
With the rapid development of technologies, artificial intelligence (AI) is playing an increasingly important role in social media management. According to a survey, 87% of social media managers consider AI to be indispensable. Already 92% of teams use AI tools to efficiently manage tasks such as generating content ideas, creating captions and adapting content to different target groups.
Artificial intelligence remains a hotly debated topic and is often viewed from two perspectives. On the one hand, there is euphoria about the technical possibilities; on the other hand, there are fears of uncontrollable developments. Both points of view are justified. Nevertheless, it is impossible to imagine social media marketing without the numerous possible applications of AI. Social media marketing professionals agree: anyone who ignores the topic of AI in social media in 2024 will lose competitiveness and miss the pulse of the times.
The Social Media Trends 2024 Report lists a total of ten social media trends, with AI and its impact at the top of the list:
Visual storytelling
The most important trends for successful social media management in 2024 include a variety of video formats that respond flexibly to user preferences and promote a strong bond with the target group. Short-form videos published as Instagram Reels or TikTok posts are particularly popular and achieve high interaction rates. Live videos are also becoming increasingly popular and offer a direct, authentic way to interact with the community.
Following the trend towards short videos and short video content in 2023, the experts surveyed believe that longer video formats will regain popularity. Both TikTok and Instagram have extended the maximum duration of their video formats. For the platforms, longer videos mean that users spend more time in the app. In order to prevail against the competition, the duration of use is a decisive criterion. The trend towards longer video formats is therefore expected to increase further in 2024. However, short-form videos have by no means been written off. On the contrary, there is every indication that a combination of short, entertaining and longer, informative content will be the recipe for success in 2024.
These video formats can be found in the social media strategies for 2024:
Conclusion
The year 2024 will be characterised by greater integration of AI, a focus on exclusive content and the growing importance of social SEO. Choosing the right posting times and a balanced mix of video formats will also be crucial to the success of your social media strategy.
If you have any questions or need help implementing these changes, we're here to help. Our experts can help you adapt your content to the current trends to keep up with the ever-changing social trends.
Frequently Asked Questions
FAQ
Online marketing refers to all marketing activities carried out via the internet to promote products or services and reach potential customers. This includes a variety of strategies and tactics, including search engine optimisation (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, affiliate marketing, display advertising and much more. The aim of online marketing is to increase the visibility of a brand, attract more visitors to a website, gain prospective customers and convert more visitors into paying customers and ultimately increase sales. Through targeted and effective online marketing activities, companies can effectively reach their target audiences and build long-term relationships with customers.
At Inscript, we offer a comprehensive range of online marketing services to optimise the marketing of your company or products. From social media outreach and content creation to the development and execution of advertising campaigns on the Google Display Network, we support you every step of the way. Our experts will help you create the best possible online presence for your business by analysing your website and identifying potential SEO factors to maximise optimisation potential on leading search engines such as Google.
Companies and influencers can identify current social media trends by regularly monitoring studies and insights from platform operators, analytics tool providers and market research institutes. These sources provide valuable information on the use and development of social media, which helps to recognise and exploit new trends at an early stage.
Successful community management is based on authenticity and direct communication. It is important to build a genuine connection with followers to encourage engagement and create trust. Through direct dialogue with the community, relevant topics can be identified and long-term relationships created that go beyond superficial interactions.
AI tools can significantly increase efficiency in social media management by automating and optimising tasks. This includes the generation of content ideas, the creation of captions and the customisation of content for different target groups. By using AI, social media managers can save time and ensure that their content is always relevant and engaging.
Interactive content: Use polls, quizzes, and live videos to increase interaction and engagement.
User-generated content: Promote content created by your followers to show authenticity and build community.
Influencer collaborations: Collaborate with influencers who can authentically represent your brand and appeal to a broad audience.
SEO optimisation: Use relevant keywords and hashtags to improve the findability of your content.
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